About Me

Innovative designer for
the digital age

Driven by strategy, empathy, and measurable impact. I design experiences that connect people, business goals, and technology in meaningful ways.

My image
My image

Im a strategic designer who transforms complex challenges into meaningful, human-centered experiences. With expertise in Design Thinking, Business Strategy, Digital Transformation, and Change Management, I connect human needs, business goals, and technology to create measurable impact.

I combine analytical thinking, empathy, and storytelling to turn insights into action. Through collaborative and iterative work, I help improve services, empower teams, and drive purposeful transformation.

Experiences

Senior Experience Solution Consultant

Salesforce

2022 - Present

Senior Experience Solution Consultant

Salesforce

2022 - Present

Senior Experience Solution Consultant

Salesforce

2022 - Present

Lead Product Designer

Buser

2021-2022

Lead Product Designer

Buser

2021-2022

Lead Product Designer

Buser

2021-2022

Senior Product Designer

IBM

2017-2021

Senior Product Designer

IBM

2017-2021

Senior Product Designer

IBM

2017-2021

Design Lead

Banco Original

2015-2017

Design Lead

Banco Original

2015-2017

Design Lead

Banco Original

2015-2017

Senior Product Designer

Banco Itaú

2013-2015

Senior Product Designer

Banco Itaú

2013-2015

Senior Product Designer

Banco Itaú

2013-2015

Education

Business Strategy & Transformation

MBA - FIAP

2022-2024

Business Strategy & Transformation

MBA - FIAP

2022-2024

Business Strategy & Transformation

MBA - FIAP

2022-2024

Solution Architecture

MBA - FIAP

2016-2018

Solution Architecture

MBA - FIAP

2016-2018

Solution Architecture

MBA - FIAP

2016-2018

Graphic Designer

Bacharelor - UNESA-RJ

2008-2012

Graphic Designer

Bacharelor - UNESA-RJ

2008-2012

Graphic Designer

Bacharelor - UNESA-RJ

2008-2012

Certifications

Prosci® Certified Change Practitioner

Prosci

2025

Prosci® Certified Change Practitioner

Prosci

2025

Prosci® Certified Change Practitioner

Prosci

2025

5x certified by Salesforce

Salesforce

2022-2025

5x certified by Salesforce

Salesforce

2022-2025

5x certified by Salesforce

Salesforce

2022-2025

15x certified by IBM

IBM

2017-2021

15x certified by IBM

IBM

2017-2021

15x certified by IBM

IBM

2017-2021

2x certified by IxDF

IxDF - Interaction Design Foundation

2020

2x certified by IxDF

IxDF - Interaction Design Foundation

2020

2x certified by IxDF

IxDF - Interaction Design Foundation

2020

Career Highlights

Workshops: Combating Burnout

2025 – Using Design Thinking, AI + Data to Identify and Combat Burnout

Workshops: Combating Burnout

2025 – Using Design Thinking, AI + Data to Identify and Combat Burnout

Workshops: Combating Burnout

2025 – Using Design Thinking, AI + Data to Identify and Combat Burnout

Project: Carteira bB

2019 – Main payment channel for Brazil’s government emergency aid program, created to support low-income families during the COVID-19 pandemic.

Project: Carteira bB

2019 – Main payment channel for Brazil’s government emergency aid program, created to support low-income families during the COVID-19 pandemic.

Project: Carteira bB

2019 – Main payment channel for Brazil’s government emergency aid program, created to support low-income families during the COVID-19 pandemic.

Buser App Redesign

2021 – Complete redesign of the travel experience and digital inclusion for thousands of passengers across Brazil.

Buser App Redesign

2021 – Complete redesign of the travel experience and digital inclusion for thousands of passengers across Brazil.

Buser App Redesign

2021 – Complete redesign of the travel experience and digital inclusion for thousands of passengers across Brazil.

Project: Santander Prospera

2018 - Project presented at the UNATED NATIONS for its social impact in Brazil

Project: Santander Prospera

2018 - Project presented at the UNATED NATIONS for its social impact in Brazil

Project: Santander Prospera

2018 - Project presented at the UNATED NATIONS for its social impact in Brazil