The Importance of User Research in Complex Projects
This text explains why user research is the most important pillar of complex projects — and how it reduces risk, uncovers opportunities, and guides decisions with precision.
Research reduces risks and failures
The Nielsen Norman Group reinforces that UX research reduces failures by revealing real user needs before development.
Source: https://www.nngroup.com/articles/ux-research-cheat-sheet/
Findings you won’t discover in internal meetings
Interviews and usability tests reveal behaviors analytics cannot see. Users create shortcuts, improvisations, and their own solutions — often reshaping the entire scope.
More rational decisions, fewer political debates
Products guided by research avoid subjective discussions and opinion-driven decisions. User needs speak louder than individual preferences.
Continuous research enables continuous improvement
Industry leaders like Amazon and Meta treat research as an ongoing practice, not a project phase.
