The Biggest UX Mistakes in Large Corporations
This article highlights the most common UX mistakes in companies — and how correcting them generates immediate gains in productivity, efficiency, and adoption.
This article highlights the most common UX mistakes in companies — and how correcting them generates immediate gains in productivity, efficiency, and adoption.
Inconsistency as the enemy of productivity
The Nielsen Norman Group considers inconsistency one of the main causes of errors in digital systems.
Source: https://www.nngroup.com/articles/ten-usability-heuristics/
Excessive complexity
Many companies believe that more features equal more value, when in reality they create confusion and cognitive overload.
Lack of clear and immediate feedback
Users need to know what is happening. Without feedback, they feel insecure and make more mistakes.
Overly technical language
Technical jargon distances users and makes processes harder to follow. Clear language is a golden rule in UX.
