About

Itaú Corretora wanted a modern app that matched the scale of its investor base. As the UX/UI designer leading the redesign, my work integrated strategy, research, and interface design to rebuild the experience from end to end — making investment actions clearer, faster, and more trustworthy.

Shifting the Strategy Through User Insights

The project began as a simple visual update, but research revealed a much deeper challenge.
Investors saw the interface as childish, struggled to interpret market data, and became lost in complex flows.
These insights reframed the project: from “changing the look” to rethinking the investor experience with clarity, precision, and trust at its core.

Creating a Professional, Data-Focused Interface

With the strategy defined, we redesigned the entire experience based on readability and performance:

• A new dark mode optimized for data reading and decision-making.

• Restructured flows for quotes, buy/sell actions, portfolio, and order status.

• 250+ custom icons and a consistent visual system.

• Interactive charts, clear hierarchy, and standardized components.

The goal: turning financial complexity into clear, actionable information.

Results: A Design That Aged Well

The interface still feels current today because it was built on solid principles: simplicity, data focus, and respect for the investor’s mental model.
This project strengthened my role as a strategic designer, combining research, product vision, and impact-driven decisions.

2015 x 2025 — The Design That Stood the Test of Time

As a direct outcome of the usability and information architecture improvements, the project achieved remarkable results: